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I know there are a bunch of people starting to do this and I have not yet seen any of the systems and techniques they use.  However what I did was pretty simple…I did not even socially bookmark the videos.

The results?  How about 7 out of 10 listings on page 1 of google for my search phrase? OK, I know this all depends on what the phrase is and where the search was conducted from (Australia) but I was pretty impressed?

The phrase? “Understanding backlinks and anchor text”  Heck I’m even ranking for understanding backlinks.

Detailed results of the test were posted to my company blog.  Here is my post on how to grab page 1 listings on google with online video.

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Ok so there seems to be a lot of this going around on the net….I’ve cleaned my desk up and here is my workstation..It’s the most efficient set up I have had in a while and lets me watch and listen to the stompernet videos on screen 2 whilst working on screen 1.

Let me tell you the dual screen setup works a treat.

I’m using:

• 24 inch Imac 2.4GHz Intel Core 2 Duo - 2GB Ram
• 23 inch Apple Cinema HD display
• Thecus NAS Box with 3x 250GB hard drives in raid 5 config to store all my goodies

Once you get the second screen happening, even the 24inch imac feels short of space.

What else do I need? Any ideas?

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I had one of those weird moments this morning when technology suddenly shrinks the world for you and gives you an insight into new ways of connecting with people (customers).

Along with every internet marketer following Ed Dale I had my twitter client (Twirl) open on my desk early this morning and every now and then it would chime in with little messages from good old Ed who was en route to Los Angeles. As they have not enabled sms or internet access yet from flights from Australia to LA, Ed obviously filled a pipeline of little messages to be sent as he flew across the pacific using Twit Response, kind of an autoresponder for twitter.

At 6am this morning, I got up to dial in and listed to a Q&A session being run by Jeff Walker as I am participating in his Product Launch Formula 2.0. Toward the end of the session there is a sudden commotion in the background as someone is banging on his window…lo and behold it is Ed Dale…meanwhile his tweets about arriving at the airport, getting through customs have just been chiming on my desktop.

The whole experience made me feel like a voyeur into his world of internet marketing gurus who congregate in LA and San diego and drive around to beach parties in Frank Kerns VW Combi…you get where I am going with this.

We always talk about how blogs provide a mechanism for a two way conversation with customers…well I think they have been completely superseded by Twitter.

Imagine the applications for your business or niche…

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In the land of the blind the one eyed man is king!

I was listening to a Jeff Walker audio as part of my participation in Product Launch Formula 2.0 and this quotable quote was thrown up. It’s one I have heard before and I feel is really important for any business owner to understand when considering making a move into online marketing.

For many traditional businesses which have a storefront and customers who walk through the door, their website is partly a branding exercise, an information repository, a mechanism to deliver promotions…that sort of thing.

SEO, link building, landing pages and the other “online marketing” issues are less important because awareness of the website is generated through awareness of the company, the business and the brand. The goal of the website to a large extent is to support the business.

What about Small Businesses without shop fronts or Services Businesses?

This is where the power of online marketing really works. Small businesses can compete on an even playing field with big business because size does not matter online.

Now to apply the quote about the one eyed man……

Many business owners..say consultants, or gardeners..whatever you do..who have a skill set or an intimate understanding of a specific niche have the opportunity to create an information product about their area of expertise and market it online.

With an understanding of the principals of online marketing, you have the opportunity to create a product and market and sell that product to a global market. And if you think “oh I’m not the best at this…and no one will ever buy off me…” that’s crap…remember…

If you know more about a specific topic than anyone else in the room then….you are the expert! You are the one eyed man in the land of the blind…

Now your website is the centre of all of your marketing activities. As no one will “walk pas t your shop front and pop in”, you need to understand how to apply:

• Market research
• Keyword research
• Competitive Analysis
• Product creation
• Search engine optimisation
• Link Building
• Social Media Marketing
• Analytics
• Conversion
• Copywriting

Just to name a few…..but if you get it right there is a real opportunity to build yourself a business with more flexibility that the typical 9-5 existence.

So, do you have an information business just waiting to be built? Don’t discount what you do or know..just change your perspective and start educating yourself about how you can make it a reality.

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I discovered the internet in 1996 with my first email account at Ozemail, one of the first ISP’s set up in Australia. Heck it wasn’t really the internet per se but access to Gopher, Usenet and email…remember them?

It’s another time and another world and if you’re getting into the online marketing game for the first time then there’s really only one place to start. And that is The Thirty Day Challenge.

What is the Thirty Day Challenge?

The thirty day challenge is the largest FREE online marketing educational event…period. It’s run by Ed Dale and Dan Raine and it teaches some amazingly advanced techniques to absolute beginners, who by the end of the thirty days will have an education that others have paid many thousands of dollars for and have spent many years to learn.

There is even a TV channel for the Thirty Day Challenge.

Even if you’re not interested in online marketing as a career option the info you will learn in this program will help you understand how to apply it to your traditional off line business.

Check it out.

www.thirtydaychallenge.com

www.thirtydaychallenge.tv

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